Grimes’ “Go,” the Blood Diamonds collab that the two of them apparently wrote for Rihanna, may have started more fights than any other song this summer, at least until Taylor Swift’s “Shake It Off” came along. It’s a truly epic bit of pop weirdness, and now it has a video to match. Grimes and her brother Mac Boucher directed the video together, working under the name Roco-Prime, and their video is a dizzy pileup of images: Black lights! Iron masks! Billowing silks! Big-ass swords! Intense Vapo-Rub dance moves! Sand dunes! Hair flips! It’s a whole lot to process, but my first reaction is that it’s fucking awesome.
Here’s Grimes’ statement about it via press release:
“It’s our take on Dante’s inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.”
X-Men/Watchmen screenwriter and Metal Gear Solid voice actor David Hayter appears, reading the opening lines of The Inferno.
Get the single here: Go