The Crazy Page Turner Machine

The Crazy Page Turner Machine

8 million people have seen it! Have you?

Joseph Herscher specializes in making comical chain-reaction machines. His videos have been viewed by over 10 million people online.

The Lolly Machine

Herscher made his first machine when he was five years old, the Lolly Machine.

This childhood passion was rediscovered in his early twenties when he built a contraption that spanned his entire apartment in a three minute obstacle course culminating in a hammer smashing an egg. Not knowing what to do with it, Herscher filmed the thing in action and posted it online.

Creme that Egg racked up three million views online, encouraging him to build more and more elaborate machines. Soon came the workshops with kids, participation in the Venice Biennial and a feature in the New York Times. He has appeared on numerous television shows including Sesame Street and lectured at Parsons the New School For Design.

Herscher grew up in New Zealand and now lives in New York, where he continues to create his eccentric machines for film, television and art festivals around the world. He is also a public speaker and has told his inspirational story at international design and business conferences.