Why rappers love Grey Poupon

Why rappers love Grey Poupon

Charting the rise of hip hop’s favorite condimen

 

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Grey Poupon is a brand of whole-grain mustard and Dijon mustard which originated in Dijon, France.

The U.S. rights to the brand were acquired by the Heublein Company, later passing on to Kraft Foods. Grey Poupon became popular in the United States in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards.

Like other Dijon mustards, Grey Poupon contains a small amount of white wine. The American version is made with brown mustard seed grown in Canada