Watch: The Addictive Track & Video from Marina And The Diamonds

 

Single is the title track from a new album of the same name
The song is the title track from the forthcoming third Marina And The Diamonds album. There is no release date for the album as yet.

Since the release of ‘Electra Heart’, Diamandis is reported to have been writing new material in New York with input from producer David Kosten (Bat For Lashes, Everything Everything). She also launched a fashion line, 11 Diamonds, in August 2013.
 

Marina Lambrini Diamandis (Greek: Μαρίνα-Λαμπρινή Διαμαντή) (born 10 October 1985),better known by her stage name Marina and the Diamonds, is a Welsh singer and songwriter. Born in Brynmawr and raised in nearby Pandy, she performed for choir productions in her childhood. In 2009, Diamandis came to prominence after being ranked in second place on the Sound of 2010 poll organised by the BBC.

Her debut studio album The Family Jewels (2010) incorporated indie pop and new wave musical styles, while her follow-up recordElectra Heart (2012) integrated prominent elements of electropop. The latter project debuted at number one on the UK Albums Chart, and introduced Diamandis to several international markets. She has described herself as an “indie artist with pop goals” and often analyses components of human behaviour in her music. Diamandis is additionally recognised for her retro and cartoonish fashion styles.

 

A self-described “DIY musician” and “indie artist with pop goals”, Diamandis considers her music to be “alternate pop”.Whereas The Family Jewels incorporated prominent elements of new wave musicElectra Heart was heavily inspired byelectropop musical styles.Diamandis opined that the United States was more welcoming of said musical transition than the United Kingdom, and suggested that the American audience embraced the humour behind the latter “tongue-in-cheek record”.She has jokingly stated that “I probably have a bit of a different sound because I don’t really know what I’m doing!”, referencing her lack of formal musical training.Diamandis’ lyrical content typically analyses components of human behaviour; she has noted that she would have become a psychologist had she been unsuccessful in the music industry.

Diamandis’ vocals have been compared to those of Karen O, Regina Spektor, Kate Bush, and Florence Welch. When reviewingThe Family Jewels, Joe Copplestone from PopMatters noted that her vocal delivery occasionally overpowers the “inventive” melodies showcased in her songs. Paul Lester from The Guardian suggested that Diamandis’ musical direction is “hard to fathom”, given the frequency with which she alternates “simple keyboards-based ballads” and “quirky new wave-inflected numbers”. She has cited Brody Dalle and Britney Spears as her musical influences, and has expressed a particular interest in Daniel Johnston and the lo-fi production he uses