Watch The Brilliant Creative Art Project From Quad Groups/Art Bridge: JAIN’s “Makeba”
The release of JAIN’s “Makeba” marks the first production of Quad Group’s new creative platform Art Bridge.
The idea behind this project is a perfect embodiment of Art Bridge’s philosophy of aggregating talents from art and technology to create unique works that are vectors of curiosity and emotion. These collaborations are designed for a variety of forms, ranging from films and installations, events and experiences, social media content and applications, to even objects. This allows us to produce exceptional communication for brands to differentiate themselves, and to stimulate a conversation around its image.
Directors Greg&Lio of Quad Productions, saw “Makeba” an ideal opportunity to work with different artists and asked Art Bridge to support them on this creative adventure. For this project, Art Bridge brought together internationally renowned french designer agnès b. who created two original dresses, Theperfectstorm, a Pantsula dance crew from Soweto (Johannesburg), renowned French street artist L’Atlas for the design of Jain’s sampler podium, and also features South African artists Karabo Poppy Moletsane and the street artist R1.
Each artist built a bridge that converged on this project, creating a unique piece of film art that inspires interaction. For Jain’s fans, this music video is not only marketing content, it’s also a way to discover her world, as well as different cultures, artistic expressions: What Jain is about.
Creative Producer & Partner / ART BRIDGE – Quad group
& François Brun Co-founder & Producer / QUAD group
Jain began composing demo tracks in Pointe-Noire, Congo-Brazzaville. There, she met Mr. Flash, who introduced her to musical programming. She then published her demo tracks on MySpace, where she was noticed by Dready, her current manager. Yodelice also discovered these tracks and invited Jain to meet him in Paris. They then began to work together, and Yodelice helped to launch her career.
Yodelice became her producer and notably worked on her first EP : Hope. The EP contains the title Come, which met with some success in France and also in Poland, where it is used as jingle by the television channel Polsat.
Her first album, Zanaka, was released on means “child” in Malagasy and this title is a tribute to her mother who is of Franco-Malagasy origin. Zanaka was certified as a Gold record in February 2016 after having sold over 50,000 copies in France.
In 2016, she was one of the nominees at the Victoires de la Musique Awards in the category “Album Révélation” for her album Zanaka