She Made $6 Million On YouTube Without A Record Label
Labels are desperate to sign her but she is succeeding without the support of the industry.
Dear struggling rock bands: You might be doing it wrong. Meet Lindsey Stirling (a.k.a. Lindsey Stomp), a violinist, dubstep musician, and fantasy enthusiast who has created a mini internet empire.
Stirling brought home $6 million in 2015, according to Forbes’ list of the world’s top-earning YouTube stars. Watch her Wild Wild West and Game of Thrones inspired videos for “Roundtable Rival” and “Dragon Age” for an example of Stirling’s amazingly nerdy sensibilities:
After the major labels passed on Stirling back in 2007, she began posting her own videos and building a likeminded fanbase. As her view counts skyrocketed, Stirling started to bring home the big bucks from YouTube ad revenue, direct music sales, sponsorships, and live performances. Now, record labels are reportedly desperate to sign her, but she plans to continue her entrepreneurial efforts without the support of the industry or streaming services. It’s a real wubs to riches story.
Lindsey Stirling (born September 21, 1986) is an American violinist, dancer, performance artist, singer and composer. She presents choreographed violin performances, both live and in music videos found on her YouTube channel, Lindsey Stirling, which she introduced in 2007.
Stirling performs a variety of music styles, from classical to pop and hip-hop to electronic dance music. Aside from original work, her discography contains covers of songs by other musicians and various soundtracks. Her music video, “Crystallize” finished as the eighth-most watched video of 2012, and her cover version of Radioactive with Pentatonix won Response of the Year in the first YouTube Music Awards in 2013. Stirling achieved one million singles sold worldwide by August of 2014.As of April 2015, her Lindseystomp YouTube channel exceeded 7 million subscribers and over a billion total views.
Stirling has been named in Forbes magazine’s, 30 Under 30 In Music: The Class Of 2015. Forbes notes her quarter-finalist position on America’s Got Talentseason five in 2010, a No. 2 position on the Billboard 200 for her second album Shatter Me in 2014, and her 6 million subscribers on YouTube.
Stirling’s eponymous debut album was a commercial success in Europe, selling 200,000 copies in Germany, winning a platinum certification; three additional certifications were given by Austria, Switzerland and Poland. The debut album was nominated for the 2014 Billboard Music Awards for Top Dance/Electronic Albums. Stirling’s second album Shatter Me won the 2015 Billboard Music Awards for Top Dance/Electronic Album.