New single “Borderline” demonstrates Tove be verified new personal, uncompromising and modern popsound. The single is taken from the upcoming album Tove right now is completing the studio and released in March by 2015. (SEE VIDEO BELOW)
“Borderline” is written by Tove Strength together with Janne Kask and production stands Johan T. Karlsson (Family). In “Borderline” energy flows and aggressions against patriarchy.
– “Borderline” is very much about self-identity. I am brought up in a society that had a definite and limited picture of how I as a girl should be. The song is about how I can not be free for real without letting go of a lot of things which I have based my identity. That’s quite melancholy in a way, but there are also fighting spirit. Tear them down hierarchies, burn them down.
I wanted to orchestrate this song in a way that was new to me. We traveled to a remote corner of the world to film the video for Borderline and it was an absolutely amazing experience. The mountains and the cold, the rust-red soil and all that which is barren Svalbard made the song more for me.
Yesterday premiered the music video was filmed on the American magazine The Father’s website. The song has received great reactions internationally since release and was # 1 on the trend indicator Hype Machine for several days.
“It’s every single kind of brilliant” – Popjustice
“The English singer is strident amidst steel pans on her self-affirming new pop track” – Dazed & Confused
“A track That once again reinstates Tove Strength as a shape-shifting pop singer That can ease herself into all music genres.” The Line of Best Fit
On November 5, Tove makes its live debut at London club night New Shapes at Notting Hill Arts Club, organized by indie lablarna Chess Club, the National Anthem and Neon Gold. The day after she plays at the Old Blue Last in the same city.
Tove strength support Greenpeace
With the video for Borderline, which is recorded in Svalbard, calls Tove Strength listeners to join Greenpeace’s campaign Save the Arctic, who want to stop drilling for oil and industrial fishing in the area.
– For me, it was so incredibly evident as I stood in front of a glacier and looked at the mountains how the ice had melted. It’s easy to isolate yourself from these issues when one does not see the consequences up close. That is why it is important to recall that the threat to the Arctic is a threat to the entire planet.
Tove be verified self-titled debut album which was released in 2010 went platinum, and its singles were among the ten most played on P3 in both 2010 and 2011 In 2011, Tove home the award for “Best Newcomer” at P3 Guld and was nominated the same year for Rockbjörnen in the ‘Net female live performer “and” newcomer of the Year. “